AeroBoard

Case Study: IMVEXXY

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AeroBoard

Case Study: IMVEXXY

Learn More

AeroBoard

Case Study: IMVEXXY

Learn More

IMVEXXY Leverages Generative AI to Create Branded Imagery for Web/Digital

Problem:

IMVEXXY used full production shoots to produce imagery, which was costly and time-consuming. With a growing need for new imagery based on recently updated brand guidelines, the brand needed a more efficient way to source content without having to pay large fees for new shoots (i.e. model releases with fixed rights).


Solution:

IMVEXXY engaged AeroBoard to help produce new branded creative, leveraging AI and a team of creatives to refine and distill IMVEXXY’s requirements into final digital assets. AeroBoard onboarded IMVEXXY’s brand guidelines in one week based on a sample mood board. From there, AeroBoard was able to produce a library of 20 new hero assets for the brand in a month, incorporating weekly client feedback.

Result:

IMVEXXY saved hundreds of thousands of dollars on producing branded imagery for digital channels. Since AeroBoard is ramped up on the brand guidelines, IMVEXXY continues to partner with AeroBoard to realize new concepts immediately for campaigns as well as evergreen content needs.

IMVEXXY Leverages Generative AI to Create Branded Imagery for Web/Digital

Problem:

IMVEXXY used full production shoots to produce imagery, which was costly and time-consuming. With a growing need for new imagery based on recently updated brand guidelines, the brand needed a more efficient way to source content without having to pay large fees for new shoots (i.e. model releases with fixed rights).


Solution:

IMVEXXY engaged AeroBoard to help produce new branded creative, leveraging AI and a team of creatives to refine and distill IMVEXXY’s requirements into final digital assets. AeroBoard onboarded IMVEXXY’s brand guidelines in one week based on a sample mood board. From there, AeroBoard was able to produce a library of 20 new hero assets for the brand in a month, incorporating weekly client feedback.

Result:

IMVEXXY saved hundreds of thousands of dollars on producing branded imagery for digital channels. Since AeroBoard is ramped up on the brand guidelines, IMVEXXY continues to partner with AeroBoard to realize new concepts immediately for campaigns as well as evergreen content needs.

Testimonial

"AeroBoard provides truly custom images with quick turnaround times. AeroBoard goes beyond creating great images by taking pride in embodying the brand with every detail."

Brandon Anderson

Sr. Product Manager,
Mayne Pharma (IMVEXXY Brand)

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© 2023 LeapMotiv, Inc. DBA AeroBoard

© 2023 LeapMotiv, Inc. DBA AeroBoard

© 2023 LeapMotiv, Inc. DBA AeroBoard